Network LIke A Boss

Snapchat: Unique Way To Get Attention

How I Used Snapchat to Land an Interview with the Largest Media Agency in the World! This article originally appeared here on LinkedIn. Grand Allgood breaks down a creative way he used Snapchat to get attention and land a job. Anyone can take this and apply it to their situation…..   The problem; how do I catch the attention of the largest and fastest growing media agency in the world? My solution was to market myself to the media agency by Read more…

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7 Lessons From the Revolt Music Conference

  Sell Less. Create More. Content is king. In terms of profits, the industry today is more like Wal-Mart. Margins are lower and there is a lot of product going out to make up for it.  Artist Development still matters. There was no global Superstar that not developed. There may be a global record but not a global artist Show Brands Your Influence. Big brands don’t need you to sell product. They need you to sell culture. Read more…

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The Billion Dollar Opportunity Artists Are Missing

As of today, Facebook and Google are worth over $300 billion and  $500 billion respectively. These massive valuations are in large part due to one thing: data. Even greater, they have generated billions in revenue by constantly seeking ways to make this information actionable. But if data is so valuable to growth, why do so many artists fail to use it for themselves? Platforms like Instagram, Youtube and Twitter give artists insights on their audience for free. Still, Read more…

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4 Keys To Build A Strong Brand

Most artist are understand that they need to build their brand but are going about it the wrong way. Here are four keys that every artist must understand to build a strong brand. Self-awareness is key to any brand. Most artists are used to being meticulous about their creations, however many ignore their own image. Environmental-awareness is key to creating a standing out. “Unique” is subjective and without understanding how others are carrying themselves in your particular community, you Read more…

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5 Tips Grow On Social Media

Everyone is aware of the unwritten rules of social media. Don’t post too much. Don’t look or act like you want attention – that’s thirsty. All in all…don’t be annoying.  Everybody wants the spotlight but no one wants to do what it takes to shine. Following this social conditioning is exactly what keeps most artists from building their audience. Artists have to sell yourself and most people, especially artists, hate sells. In a world where everyone is Read more…

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Should You Release A Mixtape or Single?

I want this to be straight forward, so here are some pros and cons to starting with a single versus a project. Single (Pros) One song is a lot less work than a full project You get to test the market for the sound you developed up to that point If successful you will create buzz around your name and the developing fanbase will be anxious to hear more from you – probably a project. Read more…